Walmart’s New Website Design

Walmart has recently announced that the current website will be doing a major overhaul in early May 2018. The newly redesigned website will provide online shoppers with a uniquely curated shopping experience. The keyword here is the experience. As Marc Lore, president and CEO of Walmart, explains, "creating a cleaner more modern digital experience...introducing an … Continue reading Walmart’s New Website Design

What is User-Generated Content (UGC)?

User-generated content

We have all probably heard the phrase 'user-generated content', or UGC, before. But, have never really understood the effectiveness or meaning with marketers and users around the IoT. UGC is any form of content created by users of a service that is made available to the public, which includes blog, wikis, videos, comments or e-commerce. … Continue reading What is User-Generated Content (UGC)?

This Message Brought To You by

"Digital Duopoly" If you didn’t know that Google and Facebook own the most market share in the digital ad market, well, let’s get you up to speed. We will start by throwing some numbers out there: In 2017, Google’s US digital ad revenue was $35 billion Facebook’s US digital ad revenue was $17.4 billion Total … Continue reading This Message Brought To You by

Hey Alexa, remind me to… I mean, Hey Siri?

I have been in a healthy and happy relationship with Amazon's Alexa for a little over two years. Even though I have asked her to be my valentine every year and her response is, "I am still working on making things with WiFi, we have a real connection." Relationships can be tough work. But now, … Continue reading Hey Alexa, remind me to… I mean, Hey Siri?